09
Nov
November 9, 2026
Building relationships takes time, especially when working across countries, agricultural systems, and growing conditions.
Last week, Agrotek Industries CEO Jonathan Mathias returned to Brazil for the third time this year, visiting São Paulo and Paraná to reconnect with research partners, meet with agricultural organizations, and explore new opportunities for collaboration.
For Agrotek, these visits are an important part of understanding Brazilian agriculture and how our technologies could support local growers.
Our first stop was Jaguariúna, São Paulo, where we met with the AgNest team, an initiative of Embrapa Environment (Embrapa Meio Ambiente) and Embrapa Digital Agriculture (Embrapa Agricultura Digital).
Earlier this year, during Agrishow 2026, Agrotek signed a partnership with AgNest to evaluate our agricultural solutions under Brazilian growing conditions.
This latest meeting gave us an opportunity to discuss the progress of testing activities and the next steps in our collaboration.
Brazil’s diversity of soils, crops, and growing environments makes local research especially important. Understanding how technologies perform under these conditions is an essential step before considering their broader application.
In Londrina, Jonathan visited Embrapa Soybean (Embrapa Soja), one of Brazil’s agricultural research institutions specializing in soybean production.
He met with researchers working in soil fertility and mineral plant nutrition to discuss potential research involving Agrotek’s humic acid-based solutions and products derived from marine sources.
The conversations focused on possible applications in soybean production and opportunities to explore these technologies under local conditions.
While these discussions are still at an early stage, they reflect our interest in working with researchers who understand the specific challenges faced by Brazilian growers.

The visit also included a meeting with the Rural Society of Paraná (Sociedade Rural do Paraná), where Jonathan discussed potential collaboration on educational activities focused on soil health and regeneration.
The conversations also explored opportunities for future product evaluations on local farms. These ideas remain under discussion, but they highlight the importance of connecting research with practical farming experience.
Jonathan also visited SRP Valley, an agricultural innovation hub in Londrina, to learn more about the region’s growing network of researchers, technology companies, and agricultural entrepreneurs.
Each visit helps us better understand Brazil’s agricultural landscape and the opportunities for collaboration between Canadian technology developers and Brazilian researchers and growers.
Our partnership with AgNest continues to provide a foundation for evaluating agricultural technologies in local conditions. At the same time, conversations with organizations in Paraná are helping us identify where future research, education, and field activities could make sense.
There’s still plenty of work ahead, and that’s part of the process.
We’re grateful to everyone who welcomed Jonathan during this visit and took the time to share their knowledge and perspectives.
We look forward to keeping these conversations going as we continue building Agrotek’s connections in Brazil.
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