Agrotek advances strategic partnerships during Brazil agtech mission

In February 2026, Agrotek joined the AgTech Mission to Brazil, organized by the Trade Commissioner Service and the Consulate General of Canada in São Paulo, with the support of Export Development Canada.

The mission brought Canadian agritech companies to São Paulo, Campinas, Jaguariúna, Piracicaba and Ribeirão Preto, offering a comprehensive look at one of the world’s most significant agricultural markets.

For Agrotek, the visit marked an important step in strengthening international relationships and assessing long term opportunities in regenerative agriculture.

Engagement with research and institutional leaders

The mission began in São Paulo with a visit to FAPESP, where Agrotek was welcomed by institutional leadership and introduced to Brazil’s agricultural research priorities. A sector overview from Rabobank Brazil provided additional perspective on market trends, challenges and emerging opportunities within the Brazilian agtech landscape.

At BASF’s AgroStart innovation hub, discussions with open innovation leaders and Brazilian stakeholders reinforced the importance of cross border collaboration between global technology providers and local ecosystems.

Connecting with innovation ecosystems

In Campinas, Agrotek visited AptaHub within ITAL, engaging directly with researchers and startups developing next generation agricultural solutions.
At Embrapa’s Agnest Farm in Jaguariúna, one of Brazil’s leading agricultural research institutions, the team toured facilities, met with technology transfer leaders and explored areas of potential alignment in soil health and biological innovation.

In Piracicaba, Agrotek visited ESALQ, the Luiz de Queiroz College of Agriculture at the University of São Paulo. Meetings with professors, researchers and startups at the ESALQTech incubator underscored Brazil’s strong integration between academic research and commercial innovation.

The delegation also met with Coplacana, one of São Paulo state’s largest sugarcane cooperatives, during its annual CoplaCampo innovation event, where producers and suppliers evaluate emerging technologies and field solutions.

Industry visits and market insight

In Ribeirão Preto, discussions at Supera Parque Innovation Hub provided insight into Brazil’s legal and regulatory framework and the broader business environment for international companies.

Industry visits to Spin Agro, specializing in pre sprouted sugarcane bud production, and Vittia, a leader in biological and natural plant protection, allowed for in depth exchanges on research, development and innovation strategies.

Across meetings with research institutions, cooperatives, innovation hubs and private companies, one message was consistent. Brazilian producers are seeking solutions that increase productivity while preserving soil health and ensuring long term sustainability.

Brazil exceeded expectations

“Brazil exceeded my expectations,” said Jonathan Mathias, CEO of Agrotek. “The scale of agriculture is extraordinary, but what impressed me most was the level of technical sophistication and openness to innovation. We had high quality conversations with research institutions, cooperatives and private companies that are thinking seriously about soil health and long term resilience. We look forward to returning soon to continue advancing discussions in São Paulo and Minas Gerais, and we were honoured to receive an invitation to visit Northern Brazil to explore additional opportunities. This is clearly just the beginning.”

Continued engagement

Agrotek extends its sincere thanks to the Trade Commissioner Service, the Consulate General of Canada in São Paulo and Export Development Canada for organizing and supporting this mission, as well as to all Brazilian partners who welcomed the delegation.

Brazil remains a critical global agricultural leader and a rapidly evolving innovation ecosystem. Agrotek will return to São Paulo in the near future and is exploring the possibility of expanding its engagement to Northern Brazil following the invitation received during the mission.